01.12 GTM End-to-End Milestone Gantt Chart and 56-Item Work Board

Online board: Full-Lifecycle Gantt Chart (T-Day origin)

Time basis: every task row uses T±nW (T-Day = launch day = week 0; EOL = T+38W). Pre-launch windows are illustrative values back-calculated from the gates; actual dates will replace them once the baseline is locked.

Governance metadata | Owner: GTM Operator | Last reviewed: 2026-10-22 | Next review: 2027-01-31

Tool positioning: this checklist corresponds to the division of labor between01.04 IPD+IPMS Dual-Wheel Interlocking Master Modeland01.01 Organizational Collaboration: GTM Operator Positioning and the PCT RACI Matrix. The micro task panel unfolds 56 tasks across the 7 major lifecycle phases and 10 major functional capability lines, clearly marking "at what time, led by whom, what key action, and what deliverable is produced" (self-contained within the library, no external system required).

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Phase 1: Discovery · Market Scanning and Opportunity Identification

Task No.	Task name	Owning function (Role)	Suggested timing (T±W)	Key actions (Action Items)	Core deliverable (Deliverables)
01	Category market sizing scan	Market Research	T-48W ~ T-45W	Aggregate market size and CAGR data; preliminarily split tracks into growth / red ocean / niche	Candidate category list
02	Compliance certification planning (pre-emptive)	Supply Chain	T-48W ~ T-42W	List certifications by target country (FCC/CE/UL/PSE); start lab talks at T-48W and finish sample scheduling by T-24W	Compliance certification timeline
03	Cross-functional opportunity alignment	Cross-functional (X-Func)	T-48W ~ T-42W	Sync market insight to R&D; establish a 6-party collaboration framework (product / hardware / marketing / finance / sales / customer service)	Opportunity consensus minutes + collaboration framework
04	Competitor inventory and monitoring	Market Research	T-47W ~ T-44W	Map competitor features, price bands, and ratings; establish a monitoring baseline	Competitor monitoring baseline table
05	ICP target user profile	Market Research	T-46W ~ T-43W	Sketch the audience from social media and data; label primary and secondary segments along with spending power	ICP user profile document
06	Initial demand pain-point assessment	Strategy	T-46W ~ T-43W	Distill shared pain-point hypotheses; rank pain points by priority	Pain-point hypothesis list
07	Trend and opportunity assessment	Strategy	From T-48W · ongoing	Track research reports / social media / patent signals; judge whether the opportunity is real and identify the entry window	Opportunity assessment notes

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Phase 2: Validation · Demand and PMF Validation

Task No.	Task name	Owning function (Role)	Suggested timing (T±W)	Key actions (Action Items)	Core deliverable (Deliverables)
08	Qualitative and quantitative demand validation	Market Research	T-42W ~ T-38W	Field the survey and tabulate the returns; conduct 5~10 in-depth interviews with target users	Demand validation report
09	MVP / prototype definition	Product	T-40W ~ T-37W	Scope 1~2 core features; define product success metrics	MVP specification
10	Supply chain feasibility assessment	Supply Chain	T-39W ~ T-36W	Request quotes and estimate the BOM for the first pass; assess prototyping, tooling, and mass-production feasibility	Cost and supply chain assessment
11	Seed user recruitment and testing	User Operations (UserOps)	T-39W ~ T-36W	Screen 20~50 seed users from communities / surveys; distribute prototypes and collect experience feedback	Seed user feedback pool
12	Product iteration from test feedback	Product	T-38W ~ T-36W	Categorize user pain-point feedback; decide on product changes and feature trade-offs	Post-iteration specification
13	Cross-functional joint demand validation	Cross-functional (X-Func)	T-42W ~ T-36W	R&D + marketing + users jointly validate demand hypotheses; unify the validation basis and criteria	Demand validation consensus

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Phase 3: Preparation · Positioning / Pricing / Channels / Materials

Task No.	Task name	Owning function (Role)	Suggested timing (T±W)	Key actions (Action Items)	Core deliverable (Deliverables)
14	Category entry point decision	Strategy	T-36W ~ T-32W	Make the strategic trade-off among candidate categories; determine the differentiated positioning angle	Positioning decision document
15	Value proposition messaging	Content & Brand	T-34W ~ T-30W	Write the core messaging house (Messaging House); produce multi-platform talk tracks	Messaging document
16	Brand tone and persona anchoring	Content & Brand	T-34W ~ T-30W	Define visual and tone guidelines; anchor the authenticity of the brand persona	Brand VI specification
17	Product definition back-solve and closure	Strategy	T-34W ~ T-30W	Work backward from the market and competitor negative reviews to the hardware definition and selling-point direction	Differentiated selling-point list
18	Pricing system and gross margin modeling	Strategy	T-33W ~ T-29W	Model MSRP, daily promotional price, and major-campaign floor price; compute channel gross margin	Pricing and gross margin model
19	Channel portfolio strategy planning	Channel	T-33W ~ T-27W	Bullseye three-ring channel planning; determine the launch and second-wave channel mix	Channel strategy proposal
20	Sales enablement kit preparation	Channel	T-16W ~ T-6W	Produce competitor Battlecards, product talk-track cards, and pre-sales demo scripts	Sales enablement toolkit
21	Pre-emptive compliance certification	Supply Chain	T-30W ~ T-6W	Submit samples for testing; follow up on report and certificate progress; resolve rectification items	Certificates and test reports
22	Core marketing creative production	Content & Brand	T-24W ~ T-10W	Shoot 4K scene renders, white-background images, unboxing videos, and detail pages	Core marketing creative package
23	PR and KOL media preheat	Content & Brand	T-10W ~ T-2W	Screen and ship samples to 50+ vertical bloggers; sign PR media embargo agreements	KOL sample-shipping tracking sheet
24	Growth media model setup	Growth Media	T-12W ~ T-4W	Set up Meta/Google/Amazon ad accounts; define an A/B testing plan	Media strategy proposal
25	Multi-dimensional data measurement design	Data	T-14W ~ T-4W	Instrument full-funnel tracking; build first-sale and daily monitoring dashboards	Data metrics and dashboards
26	Seed community setup and operation	User Operations (UserOps)	T-28W ~ T-6W	Build Discord/FB seed communities; run content preheat engagement	Active seed communities
27	Budget framework and resource allocation	Strategy	T-33W ~ T-27W	Allocate channel and marketing budget by the 70-20-10 principle; reserve a test pool	GTM budget master table
28	Cross-functional launch cadence interlock	Cross-functional (X-Func)	T-36W ~ T-2W	Interlock R&D tooling / certification with the launch date; convene GR2/GR3 reviews	Launch back-scheduling plan

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Phase 4: Launch · Day-One Omnichannel Ignition

Task No.	Task name	Owning function (Role)	Suggested timing (T±W)	Key actions (Action Items)	Core deliverable (Deliverables)
29	Day-one omnichannel ignition (T-Day)	Strategy	T-Day ~ T+2W	List in-stock units; start ad spend; release the PR draft and KOL videos together	First-sale breakout results
30	High-conversion Listing landing	Channel	T-4W ~ T-Day	Publish the 6+1 main images, A+ pages, video, and Vine green-badge long reviews	Official Listing / DTC site
31	First wave of omnichannel share of voice	Content & Brand	T-Day ~ T+2W	Publish the official release across the network; track and pin bloggers' first-day video comments	Omnichannel share-of-voice monitoring report
32	Cold-start precision acquisition media	Growth Media	T-Day ~ T+2W	Turn on omnichannel ads; monitor click-through rate and first-order acquisition cost in real time	Media daily report
33	Day-one data monitoring and retrospective	Data	T-Day ~ T+2W	Monitor day-one orders, regional distribution, traffic sources, and ACOS	Day-one data analysis report
34	First-batch user unboxing companionship	User Operations (UserOps)	T-Day ~ T+4W	Track delivery confirmation; push beginner video guides; proactively intercept negative reviews	Unboxing experience feedback
35	First-batch in-stock inbound and fulfillment	Supply Chain	T-6W ~ T+2W	Monitor FBA split-inventory shelving; guarantee last-mile delivery timeliness	Fulfillment monitoring weekly report
36	Cross-functional launch war-room duty	Cross-functional (X-Func)	T-Day ~ T+2W	24-hour emergency squad on duty; handle order surges, stockouts, or urgent firmware fixes	Launch emergency response minutes

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Phase 5: Growth · Acquisition / Retention / Measurement

Task No.	Task name	Owning function (Role)	Suggested timing (T±W)	Key actions (Action Items)	Core deliverable (Deliverables)
37	Media structure and ROI tuning	Growth Media	T+2W ~ T+8W	Cut low-efficiency broad-match terms; add budget to core converting terms; bring ACOS down to <30%	Advertising optimization strategy
38	Channel refinement and deepening	Channel	T+2W ~ T+8W	Improve Buy Box share; expand distribution outlets; execute the promotion schedule	Channel sales weekly report
39	Continuous content iteration and referral growth	Content & Brand	T+2W ~ T+8W	Collect real UGC output; produce scenario-based short videos for additional media spend	Advanced content asset library
40	Deep conversion-funnel attribution	Data	T+2W ~ T+8W	Analyze conversion decay points layer by layer; output the five-layer attribution of sales volatility	Funnel attribution analysis
41	User reputation and review maintenance	User Operations (UserOps)	T+2W ~ T+8W	Guide authentic 5-star reviews; keep the Listing rating above 4.3	Reputation operations report
42	Dynamic replenishment and ocean/air freight allocation	Supply Chain	T+2W ~ T+8W	Monitor DOS levels; run the PSI balance model; replenish with a mix of ocean and air freight	Rolling PSI forecast table
43	Weekly growth review coordination	Cross-functional (X-Func)	T+2W ~ T+8W	Weekly production-sales and growth meeting; dynamically adjust budget and supply chain scheduling	Growth weekly meeting decisions

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Phase 6: Scale · Channel Expansion / Category Expansion

Task No.	Task name	Owning function (Role)	Suggested timing (T±W)	Key actions (Action Items)	Core deliverable (Deliverables)
44	Omnichannel expansion (Retail KA)	Channel	T+8W ~ T+25W	Enter Best Buy/Costco physical stores; sign MAP price-control agreements	KA listing partnership agreement
45	New-region and internationalization expansion	Strategy	T+8W ~ T+25W	Launch second-wave markets in Europe / Japan / Southeast Asia; advance localized market access	Internationalization expansion plan
46	Continuous supply chain VAVE cost reduction	Supply Chain	T+8W ~ T+25W	Alternate-part certification; structural optimization to cut weight; 20% reduction in packaging volume	Cost-reduction results report
47	Derivative SKU matrix planning	Product	T+8W ~ T+25W	Launch limited-edition new colorways or a Pro Bundle accessory package	Derivative SKU planning document
48	Brand perception and PR upgrade	Content & Brand	T+8W ~ T+25W	Submit for CES/iF international design awards; publish an in-depth industry white paper	Brand upgrade assets
49	User lifetime value mining	User Operations (UserOps)	T+8W ~ T+25W	Build a membership points system; push high-margin accessories via EDM email	Repeat purchase and LTV report
50	Scaled-operation data retrospective	Data	T+8W ~ T+25W	Monitor category market share; compute omnichannel ROI and quarterly profit	Quarterly business analysis

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Phase 7: Sunset / EOL · Exit / Clearance / Retrospective

Task No.	Task name	Owning function (Role)	Suggested timing (T±W)	Key actions (Action Items)	Core deliverable (Deliverables)
51	EoL exit decision and approval	Strategy	T+25W ~ T+26W	Triggered when sales decline more than 40% or gross margin turns negative; convene the GR5 review	Exit decision approval form
52	Four-tier stepped inventory clearance execution	Channel	T+25W ~ EOL (T+38W)	On-platform Deal ➔ bundled Bundle ➔ offline Wholesale ➔ residual scrapping	Clearance shipment summary
53	Spare parts reserve and after-sales continuity	Supply Chain	EOL (T+38W) ~ EOL+24M	Lock the 12~24 month spare parts purchase quantity per the formula; move firmware into the maintenance phase	Spare parts inventory list
54	Listing delisting and account closure	Channel	EOL (T+38W)	Stop ad spend; delist sellable links; settle channel payment terms and deposits	Channel closeout report
55	Single-product full-lifecycle retrospective	Cross-functional (X-Func)	EOL+30D (≈ T+42W)	Compare the original BP against actual total revenue / profit; distill input for the next-generation product	Single-product commercial retrospective master table
56	Digital and marketing asset archiving	Data / Content	EOL+30D (≈ T+42W)	Archive the high-converting keyword library, the media and KOL whitelist, and the user VOC library	GTM asset archive

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1. Appendix: Consolidated RACI Table of 56 Tasks × 6 PCT Roles (single page, linked to the 01.01 GTM Operator Positioning and RACI Matrix)

This table aggregates the 56 tasks by the seven phases into a 7-row × 6-column RACI, where A (Accountable) is a single person per row and R (Responsible) may be several; the complete 6-phase, 22-row detail is in §3 of the 01.01 GTM Operator Positioning and RACI Matrix.

Seven phases (aggregation of 56 tasks)	GTM Operator	Product (R&D)	Marketing (MKT)	Channel Sales (Sales)	Supply Chain (SCM)	Finance (Finance)
Phase 1: Discovery 01-07	A/R	C	R	C	C	I
Phase 2: Validation 08-13	C	A/R	C	I	R	I
Phase 3: Preparation 14-28	A/R	C	R	R	R	R
Phase 4: Launch 29-36	A/R	C	R	R	R	I
Phase 5: Growth 37-43	C	C	A/R	R	R	C
Phase 6: Scale 44-50	C	C	R	A/R	R	C
Phase 7: Sunset 51-56	C	I	C	R	A/R	R

Accountability rule: when a task is disputed, adjudicate per the RACI dispute decision tree in §7 of the 01.01 GTM Operator Positioning and RACI Matrix — commercial success belongs to the GTM Operator, technical specifications to product / supply chain, share of voice and acquisition to marketing, and pricing / payment terms carry the Finance veto.

Execution Checklist

• [ ] All 56 tasks aligned with the 01.01 RACI: each has a single A and a clear R, no blanks

• [ ] Task weeks aligned with GR1~GR5 gates: no task on a gate's critical path lands after the gate date

• [ ] Dependencies filled: serial relationships on the critical path are explicit, no hidden parallelism

• [ ] Deliverable form defined: each task states an output artefact, not "done"

• [ ] Baseline dates locked: T-Day and phase boundaries recomputed from the real kickoff date, not copied from the example

• [ ] Rolling maintenance scheduled: actual progress updated biweekly; a slip beyond one week triggers an alert

• [ ] Hand-off points to 03.05 PSI and 05.18 promo board marked

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